adidas Originals by Alexander Wang was unveiled at the Alexander Wang Spring 2017 runway show on September 10, 2016 through a teaser film and a surprise finale to the Alexander Wang Spring/Summer 2017 runway show during New York Fashion Week.
Subverting the boundaries between fashion and streetwear, adidas Originals by Alexander Wang is an 84 piece unisex apparel and footwear collection inspired by the idea of overturning commonly accepted rules.
In the culture of immediacy, a limited capsule drop was available on September 11th exclusively by way of a pop up truck in New York City. On September 17th the trucks will pop up internationally making stops in both London and Tokyo. A full schedule of stops globally will be revealed at a later date.